Search Engine Optimization For Business


Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. Our Search Engine Optimization (SEO) course will teach you everything you need to know to rank your website on Google, Yahoo, or Bing.

Learning Objective:
The goal of this course is to teach you everything you need to know about SEO to rank your website on Google, Yahoo, or Bing. Through this course you will learn exactly how to market your business using search engine optimization strategies.

Learning Outcome:
By the end of the training, participants will be able to understand the importance of search engine optimization, able to perform on and off page SEO as well as optimizing your current website structure.

Who Should Attend:
This course is suitable for:
1. Small Business Owner
2. Sales & Marketing Personal
3. Entrepreneur
4. Start Up
5. Individuals who are interested in learning SEO.
6. Digital Marketer
7. Social Media Marketer
8. SEO Specialist

1. Stable Internet Access (At least 10Mbps above)
2. Valid Email ID (either Personal/Business)
3. Dual monitor will have an advantage for better learning experience

Day 1
8.30am-9.00am Registration
9.00-10.30am Fundamental of Search
10.30-11.00am Morning Break
11.00-12.30pm Advance Keyword Research (Continue)
12.30-1.30pm Lunch Break
1.30-3.00pm Google Marketing Tools
3.30-4.00pm Tea Break
4.00-5.00pm Google Business Profile (Google My Business) & Optimization

Day 2
8.30am-9.00am Registration
9.00-10.30am Understanding SEO
10.30-11.00am Morning Break
11.00-12.30pm On-Page SEO
12.30-1.30pm Lunch Break
1.30-3.00pm Off-Page SEO
3.30-4.00pm Tea Break
4.00-5.00pm Link Building Strategies

During this 2 day class, the trainer will guide you & explain all the expect on SEO, each participant will have a chance to practice the on-page on-page as well as off-page optimization. Participants will get a hand on activity & search engines optimize their website.

Course Outline:
Google Marketing & Local SEO – Day 1

Search engine traffic is important, we wish to have “FREE” traffic from search engine, this also the reason we learn search engine optimization on the following topic. Before we proceed to SEO, we choose Google because it takes 98% of the market share in search engine industries.In this chapter, we learn the search intent, how to spot the right keyword and a few google marketing tools which can help us in our business.

Topic include:
● Fundamental of search
● Advance keyword research
● Google Marketing Tools
● Google My Business & Optimization
● Local SEO

On Page and Off Page Search Engine Optimization (SEO) – Day 2

How about FREE traffic from Search Engine? How good when someone searches for your product and services, Search Engine recommends you for FREE! This is the importance of Search Engine optimization. In this chapter, you will learn the fundamentals of SEO, how to make a search engine like your page and recommend you when someone searches your product and services, we will cover how the “on-page” and “off-page SEO” as well as link building strategies that no SEO guru will share with you.

Topic Include:

  • Understanding Search Engine Optimization
  • Website Structure & SEO For User Experience
  • On Page Optimization
  • Technical SEO
  • SEO Out From Google
  • Off Page Optimization
  • Social Signal and Social Proof
  • White Hat vs Black Hat SEO
  • Link building Strategies
  • Bonus: 100+ SEO Checklist

Course Completion Certification

HRDF / HRD Corp / Human Resource Development Corp Claimable

Contact Us To Book or Enquire Further